And, yes, the kids always long for the more “advanced” sets — interesting way of marketing, isn’t it? They kids learn quickly how to read numbers, and so 5-7 or 8-12, and they start to think, “I can do that set, even though I’m not that old yet!”

I must have blinked. All I remember were the “Legomaniac” ads on Saturday mornings.

It’s really cool what they have these days: Star Wars and Harry Potter Legos…

Ever since visiting there I have wanted to build a large city out of legos, like the displays they have as you enter the park.

I’m not entirely a fan of the new stuff they are putting out though, such as the “Bionicle” series. They just don’t have that feel that legos do, the parts are too specialized I suppose. They are designed to become one shape only.

Does anybody remember that old lego game for the computer? That must be back from the mid ’90s. You got to build stuff like cars and boats from pieces that you found, and you had to catch the prisoner in the end who got a key from a pizza you delivered to him? That was a fun game that entertained me for hours!

@ Catherine: When I was a kid, I wanted to go to Legoland, but we never made it there. Perhaps one day…

@ Ian: I thought I saw somewhere on the Lego.com site where you can create your own custom Lego design, and they’ll send you the pieces (for a price, I’m sure).

@ Barbara: Guess what, I did some more research on the Lego site, and it turns out that have a COUPLE of products aimed towards girls. However, only one looks like Legos, and is somewhat of a departure from the standard sets (the figures are NOT the Lego men from the other sets. What gives?!) Oh, well, at the least, they seem aware that there is a large untapped market out there.

I do think Lego does market toward the male audience, however, girls have fun with them as well. I don’t know if they produce them in girly colors or not, but maybe they should.

I like they fact you never see them on the toy recall list. Do you know where they are made?

Why think of it as a children thing? Why should they have all the fun?

Don’t get me wrong, I don’t begrudge it – far from it. I loved it when I was a nipper.

But just think of the possibilities.

A blogger lego kit. You build the foundations with a set of brown bricks – hey presto! You’ve got SEO and visitors.

Or perhaps a (lego) bricks and mortar business. You build a team of staff out of small plasticcy bricks, and they’re exactly the size and dimension of people who give a s*it.

And money. No I don’t mean building plastic-based bank notes. I mean compound interest. You hand a few dollars/pounds to a lego investor, and they invest it and build a really great building you could either sell or re-mortgage to support your entrepreneurial endeavours.

And finally, smiles. A square, plasticcy smile is far better than we get from many people who we thought were really genuine.

At least lego is sturdy and reliable, if not plastic.

And you can make amazing things from it. They always have something really elaborate at the lego store in Downtown Disney. They had this huge lego sea monster thing for ages – not sure if it’s still there.

I recently came across some Lego videos on YouTube, where they act out movies entirely using Legos. Those videos are very entertaining for some reason!